About me
When I was young, I was skinny and weak. I participated in sports, only being competitive by focusing overwhelmingly on technique and strategy. Then I discovered competitive group exercise. I applied the same focus on technique and experienced great results. It was dramatic beyond what I thought I could achieve. The strength, capacity, and self-confidence I gained from those workouts changed my life. After a time, I was routinely and repeatedly doing things I never thought I could do even once! I was so enamored with what I was experiencing that I decided to help others achieve the same results. Nothing makes me happier than knowing I helped someone improve their entire life.
Since 2007 I've been helping people change their health & fitness. I have coached individuals, groups, youth, teen, adult & older clients, athletes, and post-rehab, and helped many "normal" people regain their health. Over years of coaching, I have learned there is no one 'system' that works for everyone—but there is something out there for everyone.
I specialize in helping motivated adults develop new lifelong habits to regain their health with individualized coaching, including education, guidance, support, and accountability.
Formerly coaching in-person at Nike to individuals and small groups, I am now self-employed with my online health & fitness coaching. When I’m not in a fitness facility, I’ll practice martial arts (BJJ) or enjoying outdoor recreation like hiking, biking, rafting, climbing, snowboarding, etc.
Feature: “Gym Un-Culture”
“Joey manages to challenge every gym & fitness stereotype. He calls himself a coach rather than a 'trainer'…“
My style
All these
Texture over polish. The real me, not some optimized persona.
One-to-one. Just me--no team. No crew, staff, or contractors on my end.
I’m here to help all towards their best health. Everything I say and recommend, I do or I live by.
Not these
No ‘sponsored posts’. No sponsorships. No promoted posts or boosted BS. No filters on pictures. No stock images. No ‘clickbait’ titles. No paragraphs of useless text.
No hard sales, pain points, trickery, advertising click funnels, search engine optimization, or email autoresponder sequences with ‘Artificial Intelligence’.
No statistics. No analytics. No user data. I’ve accepted that this site won’t rank in Google and won’t show optimally in social media.
Get Coaching now
Learn more about my online coaching, Transformation Possible
Certifications & Experience
Founder and co-host of podcast Two Dumbbells and a Microphone
Self-employed personal trainer in Beaverton, Oregon
Bachelor of Science in Applied Exercise & Sports Science at Oregon State University
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Certified Online Trainer (Online Training Academy)
Certified Level 2 Functional Movement Screen (FMS)
CrossFit Level 1 Trainer (CF-L1)
CrossFit Gymnastics (CF-Gymnastics)
CrossFit Olympic Lifting (CF-Oly)
Founder & Head Coach of CrossFit Corpora Sana
Former Director & Head Coach of CrossFit R3
Experience coaching youth sports since 2007
GORUCK challenge participant: Class 1099
Multiple-time Tough Mudder participant
Brazilian Jiu Jitsu purple belt
